The Story Behind Facebook’s New Look and Facebook Connect

Recently TechCrunch reported from SXSW where Facebook’s Senior Platform Manager Dave Morin spoke about The Search for a More Social Web.

He said that computers have largely been antisocial – it was only with the advent of the computer that we’ve been playing games with ourselves. Only in the last few years have computers really started to become social.

The introduction of Facebook’s new real-time homepage has offered a big boost to becoming more social. Facebook’s new Pages allows us to follow the actions of our favorite brands and celebrities throughout the day.

Gary Vaynerchuk has taken the stage. Vaynerchuk has begun to produce content on a new public profile, and is also offering some of his thoughts on the switch from a regular profile to his new Page. “I wanted more than 5,000 friends, that’s really what this allows me to do”. Vaynerchuk says that people are talking too much – this new product on Facebook allows people to listen, which is a key part of interaction. “It also saves me around 40 Emails a day of people asking for my friend requests”.

Dave Morin spoke about the new home page, which should now be available for everyone (it has been gradually rolled out to users over the last few days). The new page makes it easier to filter through the items in your stream, which is becoming increasingly necessary. Now your stream is giving you more control than ever.

Now shifting to Facebook Connect. Facebook Connect allows users to make their identities portable. It allows us to see what our friends are up to – he jokes “If your friend does something on the internet and nobody knows about it, did it actually happen?”.

Points out TechCrunch, where comments have become more authentic than ever before because users can log in with real names, which are linked to their Facebook accounts. Also pointing out other Connect-enabled sites like Geni and Joost. Aardvark just launched with Facebook Connect as well.

But Facebook Connect isn’t just about the web. He points out Xobni. Also, working alongside with Apple to seamlessly transfer photos to Facebook from iPhoto.

Loic Le Meur has just taken the stage to announce the first desktop client with Facebook Connect integration – Seesmic. Now available.

In addition Facebook Connect is now on the iPhone, allowing iPhone apps to tap into your social graph for the first time. Users can connect across platforms (You can play a game on the iPhone with a Facebook friend using a browser-based version).

Also there was many games and application that support Facebook Connect lauched that day. You can check the detail list on TechCrunch

Via TechCrunch